INSIGHTS & IDEAS
Growth Insights
Strategy, psychology, and the thinking behind revenue that actually grows.
The Seven Laws of the Universe that Control Our Lives
There are seven fundamental laws of the universe that significantly impact our lives and businesses. These laws include Newton’s First Law of Inertia, Newton’s Third Law of Resistance, the Second Law of Thermodynamics (Entropy), Moore’s Law of Exponential Technological Growth,
It Took Me 30 Years to Write This Post
30 years? Not literally… Let me explain. There is a story about Picasso and a restaurant and a napkin. It is widely debated whether the story is true; however, regardless of whether or not it really happened, it helps
Your Most Scarce Resource: Time
You can get more of almost anything: money, homes, cars, 600 thread-count Egyptian cotton sheets…. The only thing we all have a limited supply of is time and none of us know how much of it we will receive. Here
Still Going after 1,000’s of Years: The Power of Storytelling
While attention spans are dwindling and competition is fierce, there is one timeless tool that continues to captivate audiences and drive results: storytelling. Used effectively, it can help you forge deep emotional connections with your audience. By harnessing the emotional
What is Behavioral Marketing?
I’ve seen firsthand the power of behavioral marketing. But what exactly is behavioral marketing, and why is it so effective? Simply put, behavioral marketing is the practice of tailoring your marketing efforts to match the behavior and preferences of your
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