Growth Insights

Five years ago, Sega set out to build something no single title in its catalog had ever been: a global, always-on live-service game with the scale ambitions of Fortnite. Internally it was called the Super Game. This spring, Sega ended

Somewhere in a downtown office tower this month, an employee badged in at 9:02 a.m., poured a cup of coffee, said hello to two colleagues, and left by 9:40. On the attendance report, that counts as a full day in

Why leaders mistake a memorable story for market data — and a six-question test to catch it before it costs you. Depending on which headline you read this year, AI is either transforming the global economy or failing 95% of

On August 6, 2026, commuters on Sunset Boulevard passed a billboard advertising Netflix’s new thriller The Last House. Nothing unusual there — that stretch of Los Angeles carries hundreds of movie ads a year. Except this one had a working

The hotline report landed on a Tuesday. The compliance analyst logged it, marked it “significant,” and routed it to legal. Legal opened a file and copied HR. HR waited on legal. The general counsel raised it — briefly — at

Forty years after New Coke, another iconic American brand discovered the same thing: customers don’t evaluate change on its merits alone. They compare it with what you’re taking away. The product VP pulled up the redesign deck before the Thursday