INSIGHTS & IDEAS
Growth Insights
Strategy, psychology, and the thinking behind revenue that actually grows.

The AI Alibi: Why 56% of This Year’s Layoffs Aren’t Really About AI
The CFO’s slide had two versions of tomorrow’s script. Option A: “We built our cost structure for a growth rate that never showed up, and we’re cutting 8% of headcount to protect margin.” Option B: “We’re becoming an AI-first organization,

Netflix Beat Every Estimate and Still Lost 9% in a Day: What the Anchoring Effect Teaches Every CEO About Forecasting
The VP of Sales pulled up the forecast slide before the Monday pipeline call. “We told the board $9.2 million for the quarter,” she said. “We’re going to land at $8.9 million.” The CRO exhaled. “That’s 97% of target. That

Curse of Knowledge: The Four Words That Cost a CEO His Credibility
Picture a Monday town hall. A CFO stands in front of two hundred employees and says, evenly, “We’re reallocating headcount toward higher-value functions.” Half the room nods — the half whose jobs are safe. The other half hears something different:

The $50 Billion Stranger: What Shein’s IPO Teaches Every CEO About Founder Visibility
The term sheet had been signed for six weeks. Legal was drafting. Budget was cleared. Then the buyer’s risk committee raised one more question: “Who is this founder, actually?” Someone had searched her name and found almost nothing — no

Microsoft Price Increase: Why No One Cancelled
Two renewal emails landed in two different inboxes last week. Both raised the vendor’s price by roughly the same percentage. Both went to finance leaders who’d have to justify the change to a CFO already squeezing next year’s budget. The

Sell It Before You Build It: What CEOs Can Learn From the Founders Who Refused to Build First
In April 1884, Mark Twain sat down to write a letter to his business partner, Charles Webster, about a book that didn’t exist yet — at least not in printed, bound form. Adventures of Huckleberry Finn was written. It was
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