INSIGHTS & IDEAS
Growth Insights
Strategy, psychology, and the thinking behind revenue that actually grows.
Netflix Put a Man in a Billboard. Your Case Study Looks Like Everyone Else’s.
On August 6, 2026, commuters on Sunset Boulevard passed a billboard advertising Netflix’s new thriller The Last House. Nothing unusual there — that stretch of Los Angeles carries hundreds of movie ads a year. Except this one had a working
Everyone Saw the Warning. Nobody Owned It.
The hotline report landed on a Tuesday. The compliance analyst logged it, marked it “significant,” and routed it to legal. Legal opened a file and copied HR. HR waited on legal. The general counsel raised it — briefly — at
Cracker Barrel Changed a Logo. The CEO Is Gone.
Forty years after New Coke, another iconic American brand discovered the same thing: customers don’t evaluate change on its merits alone. They compare it with what you’re taking away. The product VP pulled up the redesign deck before the Thursday
The Badge Was Fake. Nobody Checked.
The deal was worth seven figures, and the security review was the last gate. The account executive dropped a link into the deal channel: the vendor’s trust center — a clean page, a wall of framework logos, a SOC 2
Buc-ee’s Tried to Silence a Tiny Ohio Mini-Mart. It Made It Famous Instead.
A convenience store in Beavercreek, Ohio had a cartoon beaver on its sign for years, and almost nobody outside the neighborhood had ever heard of it. Then, on July 28, 2026, Buc-ee’s — the Texas travel-center giant built around its
The AI Alibi: Why 56% of This Year’s Layoffs Aren’t Really About AI
The CFO’s slide had two versions of tomorrow’s script. Option A: “We built our cost structure for a growth rate that never showed up, and we’re cutting 8% of headcount to protect margin.” Option B: “We’re becoming an AI-first organization,
WORK WITH RICH
Ready to Make Your Marketing Make Sense?
Book a free 30-minute strategy call and discover what sets your company apart.