INSIGHTS & IDEAS
Growth Insights
Strategy, psychology, and the thinking behind revenue that actually grows.
Leading with Evidence: Five Books That Shape How I Build, Market, and Lead
As a Founder, Investor, and Marketing Leader, I spend my days at the intersection of data, behavior, and story. The best leaders I know pair clear principles with adaptable playbooks. The five books below have sharpened my lens on growth, risk, and how people really make decisions. Together, they form
The Science of Goal Setting: How to Unlock Your Personal and Professional Potential
If you, your team, or your company have ever set an ambitious goal, felt a burst of energy, and then watched momentum fade, you’re not alone. The gap between intention and sustained action is predictable—but solvable—when you understand how your brain works, what motivates you, and how to engineer a
Construct Brand Messaging That Drives Growth: Building Your Brand House
As I wrote about in another article, I’ve seen countless companies and executives struggle with the fundamental question: “Why should someone buy from us?”. Often, the answers default to generic statements like “great people,” “excellent service,” or “high quality”. The challenge? Even if these are genuinely true for your company,
Why Should I Buy From You?: Creating a Compelling Value Proposition
The CEO’s and business leaders I speak with often struggle when I ask them a crucial question: “Why should I buy from you?” Many fall back on generic claims about their exceptional people, service, or quality. While these aspects matter and may actually be true, they don’t differentiate your business—after
The Seven Laws of the Universe that Control Our Lives
There are seven fundamental laws of the universe that significantly impact our lives and businesses. These laws include Newton’s First Law of Inertia, Newton’s Third Law of Resistance, the Second Law of Thermodynamics (Entropy), Moore’s Law of Exponential Technological Growth, Metcalfe’s Law of Network Effects, the concept of Activation Energy,
It Took Me 30 Years to Write This Post
30 years? Not literally… Let me explain. There is a story about Picasso and a restaurant and a napkin. It is widely debated whether the story is true; however, regardless of whether or not it really happened, it helps to illustrate a valuable point. As the story goes,
Your Most Scarce Resource: Time
You can get more of almost anything: money, homes, cars, 600 thread-count Egyptian cotton sheets…. The only thing we all have a limited supply of is time and none of us know how much of it we will receive. Here is something I wrote a while ago which may help
Still Going after 1,000’s of Years: The Power of Storytelling
While attention spans are dwindling and competition is fierce, there is one timeless tool that continues to captivate audiences and drive results: storytelling. Used effectively, it can help you forge deep emotional connections with your audience. By harnessing the emotional impact of narratives, marketers can create lasting connections with their
What is Behavioral Marketing?
I’ve seen firsthand the power of behavioral marketing. But what exactly is behavioral marketing, and why is it so effective? Simply put, behavioral marketing is the practice of tailoring your marketing efforts to match the behavior and preferences of your target audience. By analyzing the data that your customers generate
WORK WITH RICH
Ready to Make Your Marketing Make Sense?
Book a free 30-minute strategy call and discover what sets your company apart.