Revenue Science

Where behavioral science meets revenue strategy: proven insights from a CMO who’s delivered billions in revenue and counting. This is the show for CEOs and founders who are tired of running on the hamster wheel. Every episode breaks down the behavioral and strategic forces behind real growth: why people actually buy, why some companies scale while others stall, and how the best leaders turn marketing into a trusted growth engine. No buzzwords. No smoke and mirrors. Just the patterns, psychology, and disciplined execution that move revenue — explained in a language the boardroom can trust.

Featured Episode

Strategic Architecture for Scalable Growth: The Exit Plan Most Founders Postpone | Revenue Science

Treating an exit as an all-or-nothing transactional event rather than an intentional, staged transition leads many founders to postpone critical wealth planning. In this episode of Revenue Science, host Rich Smith sits down with independent fiduciary adviser Amara Briggs to explore why business owners delay exit preparation, how to eliminate founder dependency during due diligence, and how to successfully transition from building enterprise value to protecting personal wealth.

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All Episodes

Whether you need ongoing strategic leadership, a focused workshop to align your team, or a diagnostic deep-dive into your growth engine — there’s a format that fits.

The New Sponsorship Playbook w/ Mike Verlander of Richard Childress Racing

Rich Smith is joined by Mike Verlander, President of Richard Childress Racing, for a clear breakdown of how sponsorship models evolved from logo placement to objective-driven activation.

Designing Revenue Around Trust, Not Tactics w/ Lucas Wilson

Blaming the customer creates a story that protects the team and punishes the business. This episode makes the opposite move: Lucas Wilson rebuilt predictability by treating churn as diagnostic signal, not a moral failing.

Navigating Growth In B2B With KnowledgeNet

In this episode of The Revenue Science Podcast, host Rich Smith sits down with Mehdi Taranshi, serial founder and CEO of KnowledgeNet, to examine the structural signals behind sustainable, defensible growth.

Building Trust In The FinTech Landscape With Sabeer Nelli

In this episode, Zil Money founder Sabeer Nelli explains how fragmented payment workflows inside his own business led to a unified financial operations platform now serving millions of users.

Making A Strategic Pivot w/ Tomer Azenkot Of VEE24

In this episode of Revenue Science, Tomer breaks down the mechanics of rebuilding a SaaS company from the inside out — not from theory, but from the trenches.