INSIGHTS & IDEAS
Growth Insights
Strategy, psychology, and the thinking behind revenue that actually grows.
The Badge Was Fake. Nobody Checked.
The deal was worth seven figures, and the security review was the last gate. The account executive dropped a link into the deal channel: the vendor’s trust center — a clean page, a wall of framework logos, a SOC 2
Buc-ee’s Tried to Silence a Tiny Ohio Mini-Mart. It Made It Famous Instead.
A convenience store in Beavercreek, Ohio had a cartoon beaver on its sign for years, and almost nobody outside the neighborhood had ever heard of it. Then, on July 28, 2026, Buc-ee’s — the Texas travel-center giant built around its
The AI Alibi: Why 56% of This Year’s Layoffs Aren’t Really About AI
The CFO’s slide had two versions of tomorrow’s script. Option A: “We built our cost structure for a growth rate that never showed up, and we’re cutting 8% of headcount to protect margin.” Option B: “We’re becoming an AI-first organization,
Netflix Beat Every Estimate and Still Lost 9% in a Day: What the Anchoring Effect Teaches Every CEO About Forecasting
The VP of Sales pulled up the forecast slide before the Monday pipeline call. “We told the board $9.2 million for the quarter,” she said. “We’re going to land at $8.9 million.” The CRO exhaled. “That’s 97% of target. That
Curse of Knowledge: The Four Words That Cost a CEO His Credibility
Picture a Monday town hall. A CFO stands in front of two hundred employees and says, evenly, “We’re reallocating headcount toward higher-value functions.” Half the room nods — the half whose jobs are safe. The other half hears something different:
The $50 Billion Stranger: What Shein’s IPO Teaches Every CEO About Founder Visibility
The term sheet had been signed for six weeks. Legal was drafting. Budget was cleared. Then the buyer’s risk committee raised one more question: “Who is this founder, actually?” Someone had searched her name and found almost nothing — no
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