INSIGHTS & IDEAS
Growth Insights
Strategy, psychology, and the thinking behind revenue that actually grows.
From Fixed to Flourishing: How Leaders Build Teams That Embrace Growth
As we kick off 2026, I’ve been thinking about an uncomfortable truth: the biggest limitation on most teams isn’t talent, resources, or market conditions—it’s the invisible beliefs team members hold about their own potential. After spending three decades building and
What Rock, Paper, Scissors Can Teach Us About Marketing
As we settle into 2026, I’ve been thinking about an unlikely source of marketing wisdom: the game of Rock, Paper, Scissors. Recent neuroscience research reveals that this simple game, which we’ve all played as children and adults, is actually a
The Sunk Cost Trap: When Loyalty to a Bad Bet Drains Your Future Growth
You’ve invested eighteen months and $2 million into a product that was supposed to revolutionize your category. Customer pilots came back lukewarm. Your team keeps finding reasons why next quarter will be different. But pulling the plug means admitting those
The Halo Effect: Why Your Best Hire Might Be Your Worst Decision
January’s here, which makes this the perfect time to address one of the most expensive biases in business. The fresh start effect—a behavioral science principle showing that temporal landmarks like New Year’s Day boost our motivation to change—gives us that
The Hidden Variable in Your Business Strategy: Why Mental Health Matters More Than Your Next Quarter
A Holiday Message for the Leaders Who Keep Going As I post this on December 23rd, many of you are still working—checking emails between family gatherings, reviewing Q4 numbers, planning 2026 strategy. That relentless commitment got you here. But particularly
Why Your Q1 Growth Targets Are Probably Fantasy: The Planning Fallacy and What CEOs Can Do About It
December planning sessions are in full swing, and leadership teams across companies of all sizes are setting aggressive targets for the new year. Throughout my career, I have consistently seen savvy executives projecting 40% revenue growth, record-time product launches, and
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