INSIGHTS & IDEAS
Growth Insights
Strategy, psychology, and the thinking behind revenue that actually grows.
The Confirmation Bias Boardroom: When Data Becomes an Echo Chamber
In the high-stakes realm of executive decision-making, even the savviest CEOs and founders can fall prey to subtle cognitive traps. One of the most insidious is confirmation bias—the tendency to favor information that reinforces our existing beliefs while disregarding contradictory
Traction Is Not an Accident: The Science of Predictable Growth
Most founders think they have a product problem. In truth, they have a traction problem. You can build something extraordinary, pour your heart and capital into it, and still fail—because you never figured out how to acquire customers predictably. That’s the hard truth behind Traction:
The Survivorship Illusion: Why Copying Winners Rarely Works
You don’t see the 99 companies that failed doing what the one did right. That simple truth should reshape how every CEO and founder thinks about strategy. Yet business leaders consistently fall into the same trap: studying success stories, benchmarking
The Anchoring Trap: How a Single Number Can Hijack Your Business Decisions
In 2000, Netflix CEO Reed Hastings walked into Blockbuster’s headquarters with an offer: purchase Netflix for $50 million (Randolph, 2019). Blockbuster’s leadership rejected the proposal outright. At the time, Blockbuster had 9,000 stores worldwide and nearly $6 billion in revenue,
Moats That Multiply: Building Competitive Advantages That Compound
Most CEOs I meet obsess over revenue targets. Few obsess over protecting them. Here’s the truth that becomes obvious in every M&A process or investor pitch: two companies with identical revenue can command wildly different valuations. The difference? One has
Why 10x Is Easier Than 2x: The Behavioral Science of Exponential Growth
If you’re running a company or business for any length of time, you’ve probably felt it—that invisible ceiling. You’ve expanded your product line, hired more salespeople, invested in marketing automation, and doubled down on customer success. Yet somehow, your growth curve looks less like a hockey stick
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